We live today in an intuition age, a digital era that individuals have looked forward to, dreamed of, and work toward for thousands of years. Just as the best basketball teams are given low draft picks as a handicap there is a penalty for being a successful business. The french have a term for it ,"Déformation professionnelle" it translates into “The professional deformation”. We are kind of shorted-sighted and partially blinded in our business ways to steadily improve on what we are doing. After we succeed in a particular business endeavor we tend than to take if for granted or when we tend to see things as finished, completed, good enough, and done.
Going with status quo and accepting conformity is too risky. Let me repeat the last statement to stress the importance: Going with the status quo and accepting conformity is too risky. The greats of the greats know this all too well. Apple and Microsoft had to re-invent themselves to survive. IBM once at the mountain top is now struggling to find its place. Oracle, a technology soothsayer failed to see Cloud Computing as the next evolution of delivering computing services. Amazon’s Cloud Platform once lightyears ahead in Cloud Computing, now Microsoft Azure has close the gap.
As old structures break down and dissolve trailblazers are discovering new ways to move forward. Trailblazers are seeking outsiders to help them navigate through the chaos that other companies are caught in. It often takes a person from outside the business to see yearning opportunities for future growth, opportunities that the business person, busy doing things as they have done in the past, failed to see the forest for the trees.
That is why good consultants, outsiders can be a real VALUE.
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